Youth Culture Industry Expert & Advisor
Xania is a fearlessly creative and agile content marketing visionary with a sharp eye for targeting messaging to connect and engage with audiences in meaningful ways. Her passion for leveraging data insights and behavioural science guide key decisions and the direction of her programs. A senior content strategist and engagement leader with proven success in steering roadmaps and actionable plans that translate bold brands into powerful and poignant stories, she’s also an empathetic leader with a knack for developing top talent.
At Appnovation, she helps steer global marketing efforts by leading the direction and production of thought-provoking, engaging content that drives business results for both the agency and its clients. Xania loves discovering new strategies that allow her to benefit her clients while also merging her skills as she collaborates with almost every department and region across the organization.
A dedicated advocate for gender equality and equity in the workplace, Xania has volunteered as a keynote speaker for Power Of Being A Girl and has been a guest speaker at Women’s College Hospital. As an Editor-in-Chief, she’s successfully launched two national magazines dedicated to positively influencing young adults and men’s health and lifestyle.
In her spare time, she puts the pedal to the metal (literally) as an avid motorcyclist. She loves the adrenaline rush and freedom to think while she travels the open road wherever her adventures take her.