print. online. mobile.
Established in 1993, Youth Culture is one of the country's largest youth media companies. Through a variety of print and online communications, we target specific age groups between 13-24.
We are a powerful and efficient one-stop resource with turnkey services and support. In addition, Youth Culture conducts on going research within our community and the findings are shared exclusively with our clients.
Properties
Youth Culture Research has been conducting research with tweens, teens and young adults since 1993. Our research digs deep and unearths insights from a seemingly opaque youth landscape. It began as input for editorial content and style, but has since evolved into custom and syndicated research into the youth market. Clients include but are not limited to: Sony, George Brown, West 49 and Nokia.
Services
We don't just print and publish amazing magazines! We're also offer marketing services in the areas of Mobile, Educational, Promotional and Experiential.
Mobile Marketing
Connect with our exclusive Vervegirl database of young women 13-24 using permission based mobile marketing campaigns
Educational Marketing
Create custom programs that speak directly to students and teachers in school – through Vervegirl.
Promotional Marketing
Use Vervegirl to run magazine contests or let us create custom online programs for you which would be featured on Vervegirl.com.
Clients
Youth Culture is proud to work with both Fortune 500 companies and independents from all across Canada.
| Activision Anchor Bay Bayer Bell Mobility Biersdorf Bonne Bell Company Burt’s Bees Cisco Colgate-Palmolive Cott Beverages Coty Dane-Memory Dell DreamWorks |
EA Games Elmer's EMI Music Canada Erikson Consumer Multimedia FarleyCo FIDO Fraser Milner Casgrain LLP Garnier Gillette Honda Honda Financial Services HP Humber College Johnson + Johnson Kao Brands Kimberly-Clark Koodo |
Laura Canada Lexmark L'Oreal Markwins Maybelline New York MGM Home Entertainment Microsoft Microsoft X-Box Motts Nestle Canada Nintendo Nokia Off the Wall P&G Paramount Public Mobile |
RIM Ripzone Rogers Wireless Rogers Long Distance Saputo Sega Staedtler Stikeman Elliott LLP TELUS Toshiba Ubisoft UOIT Unilever Walmart Warner West 49 Wrigley |
Testimonials
I have a number of friends from Canada who follow your magazine. They were more than excited to tell me that Charice was being featured as cover girl. I have also seen an interview on your youtube channel that you guys did with Charice so I have heard of you guys before. You guys rock and Charice rocks! Thanks for the magazine.
— Alex
Vervegirl has taken a step further this year with its strong focus on Gadget Girl which has multiple vendors involved to deliver a clear message of technology available at Wal-Mart! The Vervegirl team worked directly with the vendors freeing up the buyer's time and specifically negotiated with the vendors and developed the creative. In addition, Vervegirl created a banner which tied in with our website. I believe this reached out specifically to a demographic of teenagers in school to influence their purchase decision of electronics at Wal-Mart.
— Mark Barretto, Buyer for Computers, Accessories, PC Utility Software and Digital Media, Wal-Mart
Media Kit
We've got nothing to hide! At Youth Culture, we're literally an open book (just like our magazines). From circulation to editorial calendars to advertising rates, our Media Kits are a sneak peek to the unique services our properties offer. Feel free to view them online or download and print. It's totally up to you. Whatever you do, be sure to give our sales department a shout if you have any questions.
Press
Vervegirl ends off the Summer with nationwide concert Tour Dates
FOR IMMEDIATE RELEASE – TORONTO, Canada -- June 15th, 2011 VERVEGIRL ENDS OFF THE SUMMER WITH NATIONWIDE CONCERT TOUR DATES
VERVEGIRL IS READY TO HAVE SOME FUN ON HER FIRST CANADIAN CONCERT TOUR!
FUN, FUN, FUN – Starting early August 2011, Vervegirl is more than ready to hang out with her fans at some of Canada's hottest concert dates. We're talking major schmoozing with Ke$ha, Selena Gomez, Taylor Swift, Britney Spears and Lll'Wayne OMG?! We're not sure how she's going to keep up the crazy pace of the rich and famous but with 150,000 copies being distributed, our jet setting Vervegirl is super excited.
She can't do this on her own! Behind every awesome artist there's a fierce crew to help make it happen. CP Records, independent major record label, will make sure all her fans receive the August issue of Vervegirl via their street crew, Hit N' Run. With super stars like Danny Fernandes, JRDN, Alyssa Reid as part of the CP Records collective, up and coming younger cousin of Danny Fernandes, TYLER MEDEIROS will be Vervegirl's first ever Verveguy cover feature as he celebrates his 16th birthday and the launch of his new video, f. Lil Twist - Say I Love You (Please Don't Go).
While Vervegirl is busy getting prepped and pretty for her upcoming Canadian tour, you don't want to miss out on any advertising ops - this issue is gonna quickly sell out! Need more deets?
Download Vervegirl's brand new media kit
Download the press release
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For interviews, please contact:
Joanna Whitney
416.595.1313 x224
Contact
Youth Culture
651 Queen St. E.
Toronto, ON
M4M 1G4
p. 416.595.1313
f. 416.595.1312
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